Admit it. How often have you searched Google beyond the first two pages? Digital marketing occurs when the answer is never or rarely. Digital marketers are experts at getting their
Companies use CRM practices, strategies, and technologies to manage and analyze customer interactions and data throughout the customer lifecycle. Improve customer service, retain customers, and boost sales. CRM systems collect
Using conversion rates, digital marketers measure website traffic, marketing campaigns, and conversions. Conversion rate = conversions/visitors. An e-commerce site with 200 monthly visitors and 50 sales has a 25% conversion
Business goals are short-term or long-term objectives. Aspirational or motivating business goals can improve customer service or other goals. They may also aim to meet a revenue, net income, profit
This guide provides examples, templates, and practical advice for defining key performance indicators for your organization and team. What’s KPI? KPIs measure performance over time for a specific goal. KPIs
This guide explains a sales plan and how to write one for your business. Free sales plan templates are included.A sales plan helps your sales team meet business sales goals.
The bounce rate could be more precise. Do you probably have several questions: A bounce rate near 100%—good or bad? Like a bounced email? Is it vanity? How do I
What is a brand? Brands help people recognize a company, product, or person. Brands are invisible and intangible. They influence how people view companies, products, and people. Markers help brands
Is an A/B test planned? Bookmark this checklist for the best results before, during, and after. Marketers often use intuition to predict what will make people click and connect when
Businesses move quickly today. Organizations now have better technological solutions. Business analytics has helped businesses succeed. Analytics has evolved from displaying facts and figures to collaborative business intelligence that predicts
“Monetize” means turning a non-revenue-generating item into cash. Embedding ad revenues into social media video clips to pay content creators is a common monetization strategy. Privatization (commodification) turns a public
An incentive is a valuable item, action, or event that motivates employees to do more than the employer encourages. Employer work incentives. These four categories work for me. Raising, profit