Eric Koeppler

If you’ve heard about PPC marketing and want to learn more, or if you want to use it for marketing your business but need help knowing where to start, you’re

Business friction costs companies daily. This article will explain business friction and how it affects customers, employees, and the bottom line. What Does Business Friction Mean? Friction resists. Physics defines friction

Admit it. How often have you searched Google beyond the first two pages? Digital marketing occurs when the answer is never or rarely. Digital marketers are experts at getting their

Companies use CRM practices, strategies, and technologies to manage and analyze customer interactions and data throughout the customer lifecycle. Improve customer service, retain customers, and boost sales. CRM systems collect

Using conversion rates, digital marketers measure website traffic, marketing campaigns, and conversions. Conversion rate = conversions/visitors. An e-commerce site with 200 monthly visitors and 50 sales has a 25% conversion

Business goals are short-term or long-term objectives. Aspirational or motivating business goals can improve customer service or other goals. They may also aim to meet a revenue, net income, profit

This guide provides examples, templates, and practical advice for defining key performance indicators for your organization and team. What’s KPI? KPIs measure performance over time for a specific goal. KPIs

This guide explains a sales plan and how to write one for your business. Free sales plan templates are included.A sales plan helps your sales team meet business sales goals.

The bounce rate could be more precise. Do you probably have several questions: A bounce rate near 100%—good or bad? Like a bounced email? Is it vanity? How do I

What is a brand? Brands help people recognize a company, product, or person. Brands are invisible and intangible. They influence how people view companies, products, and people. Markers help brands

Is an A/B test planned? Bookmark this checklist for the best results before, during, and after. Marketers often use intuition to predict what will make people click and connect when

Businesses move quickly today. Organizations now have better technological solutions. Business analytics has helped businesses succeed. Analytics has evolved from displaying facts and figures to collaborative business intelligence that predicts